California homeowners insurance has been challenging lately, with many carriers tightening guidelines or reducing new business. Mercury, however, is continuing to invest in California and expand opportunities for eligible homeowners.
Mercury is proud to be the first insurer approved under the California Department of Insurance’s Sustainable Insurance Strategy. This approval allows Mercury to enhance how wildfire risk is evaluated and, importantly, helps expand the ability to write new homeowners coverage across more parts of the state.
Mercury’s Commitment to California
Mercury is partnering with the CDI with a goal to increase policies in force by 15% over the next two years, with a focus on:
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Distressed areas
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Supporting FAIR Plan depopulation efforts (helping move eligible homes from the FAIR Plan back into the admitted market)
To support this commitment, HO3 homeowners rates are scheduled to increase an average of 6.9% effective July 1, 2026.
New and Enhanced Wildfire Mitigation Discounts
To help offset the rate adjustment—and to encourage safer, more resilient homes—Mercury is also introducing a new wildfire mitigation discount tier and increasing several existing discounts.
These updates will give agencies more ways to help eligible clients lower their premium, strengthen renewal conversations, and improve placement opportunities when properties have documented defensible space and home hardening features.Effective July 1st: New Discounts on Wildfire Peril Only*
What this means for you
If your home has wildfire mitigation improvements, these enhancements may strengthen eligibility and pricing opportunities—especially in areas that have been difficult to place.
If you’d like us at Allco to review your current homeowners coverage or see whether Mercury could be a fit for your property, contact our office. We can walk through your options and identify any discounts you may qualify for.